Evolution of the labels
Since 2003, our labels have changed several times, but always with a design in mind staying within the original stylistic continuity. The first logo, the first labels of the two white wines, and the first brochures were created in 2003 by Alfredo Profeta. Embracing the Intellect, culture and class in thinking about the history of the Borbone, he designed the logo (fantasy) blue lilies of the Borbone. The labels were made in two parts, one containing the logo, the other, the name of the wine. The associated brochures were large, A4, very nice and stylish but judged not "transportable".
The following year there was a redesign by another graphic artist of Naples, Carlo Tafuri, and the labels were united into two parts, moving from a light background to yellow for white wines and black for red wines.
A new version of the labels was created in 2006 by Fiorenzo D'Avino that drew on brown and marked it with the center square of various colors: green for the Fontanavigna, yellow gold for the Le Serole, rose for the Castello delle Femmine, beige for the Ambruco, and blue for the Centomoggia). D'Avino also designed the brochure with the idea to make it more "intimate" than the first version. So he invented a kind of "family album", with various images of our family used to simulate an album inserted into a small memory bank. This brochure size cm.14 x 14, is still used today.
Finally, for the tenth anniversary, in 2013 a small facelift was carried out by Bets Design in Rome that stylized logo and modernized the graphics of labels, making them even more meaningful and essential.
For the red wine Piancastelli (formerly Vineyard Piancastelli), in 2003, we decided to create a label with different graphics to highlight a wine that, for philosophy and style, represented a unique example in our range of fine wines. The idea for the label came from an artist friend, a painter, who had given to us for an “Open Cellars” Event, a watercolor on which which he wrote a dedication: "To Manuela, make use of this as you like!"
That artist was Gabriele Marino and the design, a glass of red wine with a crown cross, represented the label of the first two vintages of Vigna Piancastelli 2003 and 2004. The following year, however, we used the detail of a painting of a Roman artist, Giovanna Picciau: a little prince on a horse White (2005). In 2006, the wine was not produced, thus the next label design was in 2007 when we fell in love with the opera, "Splendor in the sun", by the Croatian designer Svjetlan Junakovic. The label was a woman, Vihorka and her three children: the bell-ringer, the baker and cooper. The labels of the years 2008 and 2009, however, were designed by the Neapolitan artist Sergio Fermariello and were a sort of frieze with grapes, actually a particular magnification of his famous "Warriors". The difference between the two years was the background: in 2008 was black and white in 2009. This label was nominated for an Oscar as Best Bibenda Wine Label of the Year. 2010 was the year instead of a child who had won a competition at a school of design at Pordenone: the young Thomas Volpatti had redesigned a biblical scene with a goat, a bird and a wild boar that fed on grapes. The label Piancastelli 2011 bears the signature of the painter Mathelda Balatresi: it has a pale pink background with birds pierced by a ray of sunshine. 2012 was painted by another student, Lara Tesan, a very coloured bird that is pecking a berry. Mojmir Jezek,the famous "hearts designer" painted for us a grape heart shaped. It was the 2013 Piancastelli label. In 2014 we had the contribute of an American artist: Ginny Sykes. In 2015 we came back in Italy, Campania, with the artist Gennaro Vallifuoco: his "lovers on the moon" are a tribute to Chagalle.