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Terre del Principe was founded in Campania, between the sweet hills of Squille, a small village in the  municipality of Castel Campagnano, in the province of Caserta. The territory is fringed by the mountain ranges of Taburno and Matese, enriching the soil, all the more making this an area ideally suited to olive and vine-cultivation. Only "two gunshots" separated Squille from Caiazzo, an important historical centre in the province of Caserta, dominated by the imposing castle of Alfonso di Aragon, which he gave as a gift to Lucrezia d'Alagno.

Nearby is the Benedectine basilica of Sant'Angelo in Formis, one of the most important in Italy. A little less then 20 kilometres separate the winery from Caserta, where Vanvitelli's famous Royal Palace looms. Terre del Principe is half an hour from Naples, an hour from the departure ports for the islands of Ischia and Capri, and likewise from the Amalfi coast and Sorrento Peninsular.